Ryan Duey: How Cold Plunging Boosts Mental Health, Focus and Recovery | TUH #067
Ryan Dwey, co-founder of Plunge, details the journey of building a multi-million dollar cold plunge empire starting in 2020, leveraging personal health transformations and strategic partnerships.summaryMarket Timing: The company launched in September 2020, capitalizing on the pandemic when people were seeking home health solutions and 'ice bath' search terms were surging, allowing them to own the 'cold plunge' terminoltakeaway“The audience that needs us are the ones that don't know... the people that don't even know what a cold shower is much less a cold plunge yet.”quote














