Shaping Brand Relevance for a New Generation
The 'Fandom Ecosystem' consists of three tiers: Purists (subculture/hardcore), Explorers (pop culture/chasers), and Casuals (mass culture/scale). Successful brands must remix stories to satisfy Purists without alienatingtakeaway“You have to remix your stories to grow with youth culture. You have to make sure that you embrace the purist and without al alienating the explorers or else the trend dies.”quote











