Shaping Brand Relevance for a New Generation

SXSW
00:54:29 Report Issue
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Chapters & Sections (26)

0:00 Maintaining Brand Relevance in a Changing World chapter 3
2:33 Disney's Consumer Products and Licensing Strategy
4:45 Adapting to Changing Entertainment Landscape
6:34 Shaping Brand Relevance for Young Consumers
9:02 Shaping Brand Relevance for Gen Alpha chapter 2
11:04 Shaping Brand Relevance for Gen Z Consumers
12:30 Understanding Fandom Ecosystem and Trend Shaping
13:58 Remixing Fandoms for a New Generation chapter 1
16:15 Staying Relevant with Modern Audiences
19:18 Integrating Games into Disney's Creative Engine chapter 4
21:20 Building Franchises in the Gaming Industry
22:50 Disney's Strategy for Reaching New Gaming Audiences
24:33 Shaping Brand Relevance for a New Generation
26:06 Creating Cross-Platform Experiences for Gamers
27:46 Weaving Emotion into the Creative Process chapter 1
30:38 Creating Emotional Connections through Brand Activations
32:44 Celebrating Cultural Relevance through Authentic Storytelling chapter 1
35:01 The Power of Scent in Storytelling
38:15 Creating Immersive Brand Experiences through Storytelling chapter 3
39:51 Building Brand Relevance with Emotional Connection
41:14 Building Brand Relevance for a New Generation
42:46 Authenticity and Success in Collaborative Projects
45:27 Unlocking Brand Relevance through Cultural Partnerships chapter 3
47:56 Brand Relevance and Cultural Impact in Sports
49:54 Disney and F1 Academy Collaborate for New Generation
51:17 Breaking Down Creative Barriers in Collaborations

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