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Chapters & Sections (26)
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2:33
Disney's Consumer Products and Licensing Strategy
4:45
Adapting to Changing Entertainment Landscape
6:34
Shaping Brand Relevance for Young Consumers
11:04
Shaping Brand Relevance for Gen Z Consumers
12:30
Understanding Fandom Ecosystem and Trend Shaping
16:15
Staying Relevant with Modern Audiences
21:20
Building Franchises in the Gaming Industry
22:50
Disney's Strategy for Reaching New Gaming Audiences
24:33
Shaping Brand Relevance for a New Generation
26:06
Creating Cross-Platform Experiences for Gamers
30:38
Creating Emotional Connections through Brand Activations
35:01
The Power of Scent in Storytelling
39:51
Building Brand Relevance with Emotional Connection
41:14
Building Brand Relevance for a New Generation
42:46
Authenticity and Success in Collaborative Projects
47:56
Brand Relevance and Cultural Impact in Sports
49:54
Disney and F1 Academy Collaborate for New Generation
51:17
Breaking Down Creative Barriers in Collaborations