Why Is New Balance So Popular Right Now? | The Complex Sneakers Podcast
Joel Puma and Matt Welty discuss the resurgence of New Balance, attributing its success to a 'connoisseur' brand identity and strategic conservative management of its catalog.summaryNew Balance's current market dominance is driven by leveraging existing catalog models (like the 990 series) rather than creating new technologies, creating a sustainable 'dad shoe' trend that appeals to diverse demograptakeawayThe New Balance 550's popularity was unexpected by the brand, which had little reference material for the obscure 1989 model, yet it became a massive hit, particularly with women, filling a void for accessible white leattakeaway














