How SUBWAY is Taking Over Korea
This strategy allowed Subway to create a fresh, 'cool' brand perception among Korean audiences and even influenced American viewers through the global popularity of K-dramas, despite the brand's mixed reputation in the UsummaryGlobal Feedback Loop: The strategy created a 'round trip' of brand awareness where K-dramas popular in the US showcased sleek Korean Subway locations, improving the brand's image among American audiences who might otherwtakeaway














