The Angel and the Devil on the Shoulder: Adam McKay on Surviving the Post-Holocene
Post-Holocene Anxiety: We are currently exiting the Holocene era, with global temperatures rising (potentially hitting 2°C or higher). This environmental instability is triggering subconscious, Pleistocene-era survival itakeawayMarketing as Primal Manipulation: Modern advertising and marketing psychology (pioneered by Edward Bernays) exploit these deep-seated, pre-Holocene fears. By framing issues through tribal lenses (e.g., anti-immigration rtakeaway“The only path we have is we have to look like we're having more fun than they are... We are the ones who are having a good time and the freaking fascist anti-immigration sloths are the ones who are having the bad time.”quote














