Naughty By Nature’s KG & Vin Rock Celebrate 30 Year Anniversary of ‘19NaughtyIII’ | SWAY’S UNIVERSE
The conversation highlights the critical role of grassroots radio promotion, specifically how an impromptu live performance of 'Hip Hop Hooray' at a Summer Jam led to immediate radio discovery and chart success.summaryOrganic Discovery Strategy: The hit 'Hip Hop Hooray' was discovered by radio program director Keith Nelson after the group performed it live at the KLBB Summer Jam before the record was even released or heard by their latakeaway














