Lyfe Jennings Speaks on Music after Prison, Tiny Desk, The Apollo + more | Big Boy Interview 2024
The 'AOOU' (Artist Owned Umbrella) platform allows artists to re-record their masters to retain ownership and revenue, bypassing traditional label control where labels typically keep 75% of streaming revenue.takeawayDirect-to-consumer models (books, clothing, streaming) allow artists to maintain creative control and avoid the compromises often required by traditional publishing or record labels.takeaway














