Flau'jae Johnson and Midge Purce Talk Consistency, Social Media & Brand Building | STATE OF THE GAME
Athletes FLJ and Mitch discuss navigating personal branding in the sports industry, emphasizing authenticity, discipline, and leveraging social media for narrative control.summaryMitch shifted her branding strategy from trying to please brands to asserting her own story, noting that in the US soccer market, brands often lack understanding of athlete narratives, requiring athletes to define their takeawaySocial media validation is a double-edged sword; FLJ advises young athletes to avoid checking comments after games to prevent performance anxiety caused by negative feedback or over-investment in positive metrics.takeaway














