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Meet The Designer Who Made Vans Cool Again | The Complex Style Podcast
1:03So, today we have a very special guest, y'all. I'm very excited to speak with them. Our guest today is Greg Betty. He is responsible for catapulting Vans back8:50and then took your skills to Vans which I think it just makes you approach things from a more liberated place. Yeah.11:00when you were hired at Vans in 2021, what was a task that you were given?
We Don't CELEBRATE THREE PLATES TOMMY'S BIRTHDAY the Same
9:22and famous stars and straps and Vans. I would always see Vans stickers and I think it was they were that first9:27company that was just like yo here's a sticker. Vans is one of the companies that I can't really knock, bro. Because Vans9:32was really in the streets, bro. Like, Vans, if you were there during their comeup, they would [ __ ] with you. You
Ian Ginoza on Making Sneaker Magic With Virgil Abloh, Huf, Nike and Vans | The Complex Sneakers Show
9:40Vans here to talk his extensive history please welcome Ian ganosa Ian thanks so10:51Vans back in the day right we did kicks High I remember it was a dqm that was like a look like Chef butcher paper17:18basketball that I really got aware and and and focused on sneakers and you know Vans is one of obviously with
The Most Viral Sneaker Memes | The Complex Sneakers Podcast
37:42industry plants really yeah for vans a hundred percent do you think i because i38:11in i don't know it felt like at the time vans wasn't really popping at the moment and they probably wanted a little viral39:14damn daniel vans which have received ebay bids for upwards of four hundred thousand dollars
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See all ›Meet The Designer Who Made Vans Cool Again | The Complex Style Podcast
Greg Betty, former streetwear concept designer at Jordan Brand and ex-Vans Vault designer, discusses his career trajectory from Kith to Vans, detailing how he revitalized the brand through culturally resonant designs liksummaryDesign Philosophy: Success at Vans came from treating every project as a personal portfolio piece ('treat every project as your own') while respecting the brand's hierarchy and legacy, rather than trying to overhaul the takeaway“I wouldn't necessarily call it say that I brought Vans back, but I do think that I unlocked a new chapter within Vans's story... I'm the New York experience of Vans as a non-skater but skate adjacent.”quote
We Don't CELEBRATE THREE PLATES TOMMY'S BIRTHDAY the Same
Vans is respected for its historical support of skateboarders when other brands ignored the culture, whereas Chucks are preferred by some for style despite being less functional for sports.takeaway“Vans was really in the streets, bro. Like, Vans, if you were there during their comeup, they would [ __ ] with you. You know what I mean? Like, they would [ __ ] with you. They were like the they were like the brand thaquote
