From Iran to Uber CEO | Nikhil Kamath x Dara Khosrowshahi | People by WTF | Ep. 14
Dara Khosrowshahi discusses the evolving competitive landscape in Indian ride-hailing, highlighting Rapido's successful subscription model and advising entrepreneurs to target niche markets rather than broad TAMs.summarySuccessful startups should target small Total Addressable Markets (TAMs) to establish product-market fit and local network effects before expanding into adjacencies, avoiding direct competition with incumbents initially.takeaway














