LA Reid in conversation with Big Boy, Real 92.3 Morning Show host
La Re discusses his memoir, revealing that his success stems from an instinctual, taste-based approach to A&R honed over decades, rather than just business acumen.summaryThe 'God in the Room' Concept: Success often feels instantaneous; La Re describes recognizing Usher's potential at age 14 not through analysis but through an immediate, visceral reaction to his charisma and 'steely' eyestakeawayTeam-Centric Creativity: La Re argues that creative companies cannot rely on a fixed product like consumer goods; success depends entirely on the synergy of the team and the artists, noting that Epic Records' resurgence takeaway














