How Sonos rebooted itself | Decoder
Sonos CEO Tom Conrad details the company's recovery from the 2024 app crisis by restructuring from a divisional to a functional model, emphasizing that Sonos is a '100% hardware and 100% software' system rather than indisummaryHe announces Sonos 27, a new platform naming convention and architecture featuring 'Sonos Fabric' for seamless device integration, custom AI agents, and MCP support, positioning the company to leverage its mesh network osummaryOrganizational Restructuring: Sonos shifted from business units (home, pro, theater) to a functional model (hardware, software, supply chain) to eliminate silos and duplication, allowing cross-functional teams to priorittakeaway
