Jann Wenner in conversation with Chris Willman at Live Talks Los Angeles
Jann Wenner reflects on the founding of Rolling Stone, detailing how the magazine co-opted mainstream culture rather than being co-opted by it, and establishing a journalistic style that blended insider access with authosummaryThompson and Tom Wolfe, and the eventual decline of print media due to digital platforms, while asserting that Rolling Stone provided definitive coverage of Black music and cultural shifts.summaryCultural Co-optation: Wenner argues that Rolling Stone did not sell out to mainstream culture but rather co-opted it, noting that 'mainstream culture turned into rock culture' and values like long hair and counter-culturtakeaway














