The Future of Radio | Billboard Latin Music Week 2024
Raúl Salinas, CEO of SS Entertainment, argues that radio's resilience stems from its ability to adapt locally and creatively, contrasting this with obsolete media like Kodak.summaryHe highlights the massive economic power of the US Latino market (currently the 5th largest globally) and demonstrates how traditional radio and digital streaming can coexist by serving different immediate versus on-demasummaryRadio's primary strength is hyper-localization and adaptability; unlike digital platforms which are global, radio stations tailor content to specific city audiences, allowing them to quickly integrate local trends like 'takeaway














