Big Tigger Says BET 'Rap City' is Coming Back And New Season of 'Lexus 0 to 60' | SWAY’S UNIVERSE
He shares insights on how early guidance from figures like Donnie Simpson shaped his ability to negotiate contracts and build a sustainable brand, while also reflecting on the cultural impact of his work on BET's Rap CitsummaryUnderstanding Leverage: Big Tigger defines leverage not just as knowing your worth, but as recognizing your unique position (network, social media presence, ownership) and applying it to negotiate better terms or create takeawayThe Value of Authenticity: His success on Rap City stemmed from being an authentic voice from the culture (growing up in hip-hop) rather than trying to reinvent himself, which allowed him to connect across generations.takeaway














