Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
The conversation explores the evolution of Indian commerce, highlighting the shift from traditional retail to digital platforms and the critical role of social media in driving consumer behavior.summaryKey themes include the heterogeneity of the Indian market (divided into India 1, 2, and 3), the rise of aspirational consumption among the middle class, and the necessity for entrepreneurs to understand their psychologicsummaryMarket Segmentation: Kishore Biyani categorizes India into three consumption classes: India 1 (consuming class, ~11-13% of population), India 2 (serving class, ~3-3.5x India 1), and India 3 (farm laborers/daily wagers). takeaway














