D Smoke Speaks on Snoop Dogg - Competing Against Kendricks Popout -Death Row Records - Interview
D Smoke discusses his strategic partnership with Death Row Records, emphasizing the importance of building leverage and maintaining ownership before signing deals.summaryLeverage over popularity: D Smoke turned down initial contracts after Rhythm & Flow because he believed popularity does not equal leverage; he waited until he had built a substantial body of work (clearing costs, videos)takeawaySynergy in business: The collaboration between D Smoke's Woodworks Records and Death Row Records is described as a 'synergy' where both parties bring established value, rather than a traditional label signing where the atakeaway














