Kendrick Lamar Being Selected For Super Bowl & Beyoncé’s CMA Nomination Snub | Billboard Unfiltered

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About this episode The hosts discuss Kendrick Lamar's selection as the first solo rap headliner for the Super Bowl halftime show,… AI summary

The hosts discuss Kendrick Lamar's selection as the first solo rap headliner for the Super Bowl halftime show, analyzing the potential for a new album release and the controversy surrounding Lil Wayne's exclusion. They also examine Beyoncé's CMA snub, arguing it stems from her album 'Cowboy Carter' rejecting the traditional country industry 'game' rather than failing to embrace the genre, and conclude with music recommendations.

Key takeaways 5
  • Kendrick Lamar is the first solo rap artist to headline the Super Bowl halftime show while in his current commercial peak, unlike previous rap headliners whose peaks were years prior.
  • The backlash against Lil Wayne's exclusion from the New Orleans Super Bowl show is described as disingenuous and coordinated, ignoring that hometown selection is not a prerequisite and that Wayne's brand image may be too risky for the NFL.
  • Beyoncé's lack of CMA nominations is not a failure to be accepted but a deliberate rejection of the Nashville industry 'game'; her album 'Cowboy Carter' was designed to platform Black country artists rather than conform to traditional country awards criteria.
  • The CMA snub is viewed as retaliation for Beyoncé's 2016 performance where she brought out Alan Jackson, who had been ostracized by the country community for political reasons.
  • A new Kendrick Lamar album released around the Super Bowl/Grammy season could break sales records, potentially selling over a million units and dominating Grammy categories.
Notable quotes 4 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
  • “This was not an album made to be embraced by country if that was the case it would sound very very different”
    ▶ 0:05 Guest explains why Beyoncé's 'Cowboy Carter' was not submitted for or expected to win traditional country awards, as it was a rejection of the industry game rather than an embrace of it.
  • “It's dope it's dope to like have it feel so current and like have us anticipate it in that way... he's literally in album mode”
    ▶ 4:12 Host discusses why Kendrick Lamar's Super Bowl selection is unique compared to past rap headliners like Dr. Dre or Eminem, who were at the peak of their careers years ago.
  • “The whole Jay-Z situation you know Nikki talking about [ __ ] took a bag a [ __ ] took a knee... everyone's alluding to that”
    ▶ 24:25 Guest addresses the conspiracy theories blaming Jay-Z for Lil Wayne's snub, dismissing them as ridiculous given Jay-Z's history of helping Wayne.
  • “If Beyonce wanted nominations she knows what to do to get these nominations she's not new to this... that is not what cowboy Carter is”
    ▶ 28:59 Guest argues that Beyoncé intentionally did not play the traditional country awards circuit, making her CMA snub a predictable outcome of her artistic choices.

Chapters & Sections (33)

0:00 Billboard's R&B Hip-Hop Power Players Event Recap chapter 6
0:00 Billboard R&B Hip-Hop Power Players Event Recap
1:36 Kendrick Lamar to Headline Super Bowl Halftime
2:52 Excitement Over Kendrick Lamar's Super Bowl Performance
4:12 Kendrick Lamar Headlines Super Bowl Halftime Show
5:52 NFL and Kendrick Lamar's Super Bowl Performance
7:17 Kendrick Lamar's Potential Grammy Sweep
8:48 Kendrick Lamar's Potential New Album Announcement chapter 2
8:48 Kendrick Lamar's Potential New Album Announcement
11:02 Kendrick Lamar's Super Bowl Performance Speculation
13:09 Criticism of Super Bowl Performance Selection Process chapter 3
13:09 Criticism of Super Bowl Halftime Show Curation
14:47 Criticism of Super Bowl Headliner Selection
16:12 Lil Wayne's Super Bowl Performance Outrage
19:03 NFL Considering New Orleans Artist for Halftime Show chapter 2
19:03 NFL Considering New Orleans Artist for Halftime Show
21:24 Lil Wayne's Potential Super Bowl Halftime Show
23:40 Jay-Z and Super Bowl Halftime Show Criticism chapter 3
23:40 Jay-Z and Kendrick Lamar Super Bowl Controversy
25:02 Beyonce's Country Music Award Snub Explained
26:15 Beyonce's Country Music Career and Awards
27:59 CMA Awards Snub of Black Country Artists chapter 3
27:59 Post Malone and Black Women in Country Music
29:28 Beyonce's CMA Day and Album Reception
32:01 Beyonce's Country Album and CMA Awards
33:43 The Establishment's Strategy and Grammy Expectations chapter 3
33:43 Tina's Grammy Strategy and Album Controversy
35:50 Upcoming Events and Music Recommendations
37:32 Music Made in Prison
39:06 Music Production and Industry Insights chapter 3
39:06 Music Production and Collaboration Discussion
40:38 A Sake's New Album Lungu Boy Review
42:11 Celebrating Frankie Beverly's Legacy in Music

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