About this episodeMitch Smedley shares his journey from a college dropout and Navy recruit to building a million-dollar plumbing…AI summary
Mitch Smedley shares his journey from a college dropout and Navy recruit to building a million-dollar plumbing business in two years. He emphasizes that trades offer a faster path to wealth than college due to lack of debt and high demand. Key strategies include leveraging sales experience for customer-centric service, maintaining strict hiring standards, using social media for authority building rather than just ads, and prioritizing community service without virtue signaling.
Key takeaways 5
Mitch Smedley built Smemedley Plumbing to $1 million in annual sales and a five-truck fleet within his second full year of operation, achieving this growth during the pandemic by capitalizing on increased residential plumbing demand.
The business model leverages a 'client experience' strategy derived from Mitch's previous motorcycle sales experience, focusing on transparency, customer choice (Option A/B/C), and recurring revenue through maintenance memberships rather than high-pressure sales.
Mitch defines 'hustle' as working efficiently and quickly to maximize earning potential and career progression, contrasting it with the modern negative connotation of hustle culture.
The company prioritizes hiring plumbers with 10,000 hours of experience for customer-facing roles to filter out employees who prioritize 'quality of life' over work ethic, addressing the post-pandemic labor shortage issues.
Social media strategy focuses on providing free value (e.g., DIY tips) to build authority and trust, which increases conversion rates when customers compare bids, rather than just using it for direct advertising.
Notable quotes 4AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
“"The glory is not in the hire, it's in the fire. It's how fast you fire."”
▶ 22:27Mitch's philosophy on quickly removing underperforming employees to maintain company standards.
“"Hustle is not conning old ladies out of their insurance money. Okay. That's not a hustle. That's you're criminal."”
▶ 14:45Redefining hustle as efficient, hard work rather than unethical behavior or modern 'grind culture' toxicity.
“"You may have to have a degree to work at a business, but you don't there's no degree required to own the business."”
▶ 51:55Mitch's argument against the necessity of college degrees for entrepreneurship and wealth building.
“"If you're a residential service and repair plumber... you take everybody out of their high-rise buildings that they work in and put them in their homes, they stress their homes plumbing more."”
▶ 19:43Explanation of why the plumbing business thrived during the pandemic lockdowns.
Chapters & Sections (28)▼
0:00Trade Schools vs College Wealth Buildingchapter2
2:07Mitch Smedley Plumbing Origin Story
3:52Overcoming Setbacks Through Resilience
6:26Plumbing Career and Trade Misconceptionschapter1
8:47Trade Misconceptions and Career Path
10:41Plumbing as Engineering and Artistic Craftsmanshipchapter2
13:02Defining True Hustle in Plumbing
14:54Overcoming Discouragement and Proving Worth
16:42Pandemic Impact on Plumbing Business Growthchapter3
19:33Business Growth and Hiring Challenges
21:54Hiring and Firing Strategies
24:03Hiring Standards and Trade Experience
26:08Client Experience and Recurring Revenue Modelschapter2
28:26Prioritizing Client Relationships for Referrals
29:48Recurring Revenue and Warranty Packages
32:04Social Media Strategy and Community Givingchapter1
35:29Family First Culture and Community Giving
37:21Ethics of Charity and Trade School Advicechapter1
40:08Ethics of Charity and Trade School Advice
42:30Plumbing Business Growth and College Debt Critiquechapter1
44:35Critique of College Degrees and Student Debt
47:05Trade School Value and DIY Mindsetchapter2
48:50Wife's Project Completion vs Farmer Incompletion
50:33Building Business Without College Degree
52:20Plumbing Misconceptions and Career Advicechapter3