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Chapters & Sections (54)
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0:00
The Personal MBA and Josh Kaufman's Motivation
2:42
Josh Kaufman's Motivation for Writing 'The Personal MBA'
5:20
The Benefits of Understanding Business Fundamentals
7:57
The Value of Understanding Business Fundamentals in Job Interviews
11:16
The Value of Understanding Business Fundamentals in Job Interviews and MBA Programs
14:29
Overcoming Beliefs That Business is Complicated
17:41
Value Creation in Business
20:26
The Importance of Understanding Customer Behavior and Needs
23:02
The Importance of Identifying Unmet Psychological Needs in Product Development
25:41
The Importance of Observing Human Behavior to Identify Unmet Needs
28:21
The Importance of Observing the World Objectively to Spot Opportunities
31:03
Identifying and Solving Everyday Frustrations as Opportunities for Entrepreneurship
33:34
Evaluating Market Viability and Identifying Potential Customers
36:13
Determining Market Viability and Validating Customer Interest
38:45
Marketing and Sales as Distinct Processes
41:27
Marketing Strategy and Human Psychology
44:09
Marketing Strategy and Human Psychology: Understanding Core Human Drives
46:42
Using Emotional Hooks in Marketing: Examples from Nike, Apple, and Candles
49:21
Emotional Signaling in Marketing: Liquid Death and Perfect Ted
52:06
Counter Signaling in Marketing: Examples from Apple, Microsoft, and Brewdog
54:39
The Fundamentals of Human Attention and Psychology in Marketing
57:23
Using Controversy as a Marketing Tactic
1:03:09
The Importance of Customer Satisfaction and Retention
1:05:52
The Benefits-Focused Approach in Sales and Marketing
1:08:38
The Role of Neurology in Customer Decision-Making and the Power of Simulation
1:11:11
The Importance of Hiring in Business and Entrepreneurship
1:13:50
The Role of Competition in Business
1:16:32
Market Validation and the Iron Law of the Market
1:19:07
Financial Planning and Decision Making for a Startup
1:21:44
Overcoming Financial Fears and Misconceptions
1:24:17
Key Metrics for Business Success
1:27:54
The Importance of Experimentation in Entrepreneurship
1:30:34
Applying the Explore-Exploit Trade-Off in Entrepreneurship
1:33:16
Using Sensory Deprivation Rooms for Feedback
1:35:58
Applying G's Law to Business and Product Development
1:38:23
The Importance of Shopify in Business and Entrepreneurship
1:41:05
The Science of Rapid Skill Acquisition
1:43:52
Breaking Down Complex Skills into Smaller Subskills
1:46:34
Overcoming Procrastination and Discomfort in Learning
1:49:11
Overcoming Procrastination and Discomfort in Learning: Research and Deliberate Practice
1:51:49
The Frustration Barrier in Learning and the Importance of Pre-Commitment
1:54:34
Emotional Management and Pre-Commitment in Learning
1:57:12
The Importance of Removing Barriers to Practice and Making it Easy to Learn
1:59:48
The Value of Exploration and Learning from Unexpected Sources
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