About this episodeThe hosts discuss the surprising comfort and growing popularity of On Running shoes, particularly in Europe an…AI summary
The hosts discuss the surprising comfort and growing popularity of On Running shoes, particularly in Europe and among UFC fighters, while analyzing regional sneaker allocation issues in Spain and Portugal. They also evaluate streetwear brand collaborations with Nike, debating Supreme versus Porter, and review recent releases including Joe Freshgoods' New Balance 993s and the Trophy Room Air Jordan 7.
Key takeaways 5
On Running has expanded beyond its 'white European tourist' stereotype, gaining traction in Liverpool and among UFC fighters like Nate Diaz, who previously criticized Under Armour footwear.
Nike's regional allocation strategy in Europe groups Spain and Portugal together, but Spanish stores reportedly hoard stock, making it difficult for Portuguese consumers to access releases.
Joe Freshgoods' New Balance 993 collaboration is considered his best work yet, successfully balancing his personal vision with the silhouette's established identity.
Supreme is widely regarded as having the most impressive resume of Nike collaborations overall, though Porter is noted for having higher quality hits in specific categories like early Air Max models.
The Trophy Room Air Jordan 7 is viewed as a premium improvement on the classic Olympic 7 silhouette, though its market resonance is limited compared to Air Jordan 1s due to current consumer trends.
Notable quotes 4AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
“I want to prove to you that On's not just for white European tourists like you had said on the podcast.”
▶ 1:53Matt Welty mentions receiving a message from On Footwear after he made a comment about their demographic on the podcast.
“Spain and Portugal have a bit of a contentious relationship... Spanish stores hoard all the stock and allocations and they won't distribute it to Portugal.”
▶ 8:38Joe Lapuma explains the regional allocation issues he observed while traveling in Portugal.
“If you look past their lookbooks... everyone knows the standout Supreme pieces... but if you look at some of the ranges that they did with Nike... you forget how good some of them have aged.”
▶ 25:18Brandon Dunn argues for Supreme having the best history of Nike collaborations, citing longevity beyond just hype.
“Marcus Jordan has to do right with his release... it has to be transparent... it has to feel like it's fair.”
▶ 56:31Joe Lapuma discusses the importance of release strategy for Marcus Jordan's Trophy Room projects following past controversies.
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