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Chapters & Sections (41)
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2:34
Shared Values and Risking the Unknown
5:22
Product Placement Origins in Music Videos
8:12
Apple Stock Fear and iPod Distribution
12:08
Steve Jobs' Overpowering Presence and Ad Sponsorships
17:05
Incumbents Ignoring Hip-Hop Culture
18:53
Prioritizing Education Over Salary in Career
23:19
Reebok Marketing Innovation and Artist Collaborations
27:37
LeBron James Betting on Himself
32:16
Industry Exploitation and Artist Ownership
33:36
Artist CRM and Customer Data Ownership
37:30
Data Privacy and Artist Ownership
43:01
Digital Democratization and Music Industry History
47:39
Bottom-Up Growth vs Top-Down Control
53:34
Power of Artist Ownership and Independence
58:23
Fame and Talent Conflict
1:02:41
Majors Adopting Independent Tactics
1:07:48
Betting on Self and United Masters
1:09:49
Convergence of Culture, Technology, and Storytelling
1:13:33
Kobe Bryant's Discipline and Work Ethic
1:15:19
How You Do Anything Is How You Do Everything
1:18:40
Jay-Z Confrontation Over Artist Contract
1:29:07
Initial Meeting Shock and Music Career Start
1:30:52
Discovering Nas and Queensbridge Projects
1:32:45
Meeting Nas and Building a Lasting Partnership
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