Surviving Disney, Squatty Potty, and Building "The Chosen" | Mike Rowe & Harmon Brothers | TWIHI

Mike Rowe
01:31:38 Report Issue
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Chapters & Sections (200)

00:00 Introduction and Family Overview chapter 2
00:00 Opening Remarks and Project Teaser
00:36 Guest Introduction and Family Count
01:10 Family Dynamics and Sibling Order chapter 2
01:10 Sibling Order Clarification
01:44 Family Dynamics and Personal Reflections
02:16 Early Career Reflections and Disney Connection chapter 3
02:16 Disney Adventure Overview
02:46 Studio Development and Project Pipeline
03:16 Advertising Agency Background
03:46 Advertising Philosophy and Cultural Context chapter 3
03:46 Cultural Sensitivity in Advertising
04:17 Mormon Perspective on Creative Boundaries
04:48 Advertising Mindset Origins
05:22 Childhood Entrepreneurship and Family Hardship chapter 4
05:22 Early Entrepreneurial Environment
05:56 Family Financial Challenges
06:26 Wheat Mush Story
07:03 Outdoor Play and Imagination
07:38 Creative Play and Homeschooling Experience chapter 2
07:38 Homemade Toys and Creative Building
08:12 Homeschooling Decision and Family Support
09:19 Mom’s Opposition to Sex Education and Homeschooling Efforts chapter 3
09:19 Sex Education Program Proposal and Media Reaction
09:52 Mom’s Public Opposition on Local News
10:23 Homeschooling Attempts by Older Siblings
10:57 Personal Reflections on Media Coverage of the Program chapter 2
10:57 Personal Memory of Mom on TV
11:27 Reflection on Media Influence and Personal Growth
12:00 Connecting Past Experiences to Current Advocacy Work chapter 3
12:00 Linking Childhood Views to Current Film Projects
12:36 Potato Sales as Early Business Venture
13:07 Selling Potatoes to Fund Private School Tuition
13:39 Early Entrepreneurship and School Funding Strategies chapter 3
13:39 Negotiating with Parents and Community for Funding
14:09 Scholarships and Part-Time Jobs During High School
14:43 Transition to Community College and BYU Admission Process
15:16 Educational Pathway from Homeschool to University chapter 4
15:16 Academic Journey at BYU and Degree Selection
15:48 Act Scores and College Entrance Strategy
16:20 Exploration of Liberal Arts Majors and Final Degree Choice
16:52 Coding Skills Development and Video Editing Tool Creation
17:22 Development of Video Editing Software and Tech Career chapter 1
17:22 Combining Marketing, Technology, and Instructional Psychology
18:32 Early Inspiration and Career Beginnings chapter 4
18:32 Discussion of Dirty Jobs Inspiration
19:06 Early Marketing Observations in School
19:39 Encounter with Dr. Bob and Product Pitch
20:13 Motorcycle Trade and Project Collaboration
20:40 Product Development and Marketing Strategy chapter 4
20:49 Script Development with Austin Craig
21:20 Educational Content on Tongue Cleaning
21:53 YouTube Monetization and Skip Button Innovation
22:25 Skip Ad Button Development Process
22:56 YouTube Monetization and Ad Innovation chapter 2
22:56 Long-Form Advertising Experimentation
23:26 Product Line Expansion to Poopery and Squatty Potty
24:00 Agency Growth and Product Expansion chapter 3
24:00 Influencer Strategy and New Media Growth
24:30 Creative Team Roles and Recruitment
25:06 Daniel's Creative Direction Contributions
26:12 Creative Team Dynamics and Influences chapter 1
26:12 Advertising Inspiration and Viral Templates
27:46 Conceptualizing the Family Movie Technology chapter 2
27:46 Idea Generation for Family Storytelling Tech
28:16 Personal Motivation and Early Prototype Development
28:50 Legal Landscape and Early Challenges chapter 2
28:50 Market Research on Parental Interest
29:22 Concerns About Potential Legal Risks
29:58 Legislative Context and Industry Response chapter 2
29:58 Family Movie Act and Its Implications
30:31 Vision for Storytelling Beyond Hollywood
31:06 Strategic Partnerships and Legal Counsel chapter 2
31:06 Securing Experienced Legal Counsel
31:38 Negotiating with Studios for Feedback
32:12 Litigation with Major Studios chapter 3
32:12 Initial Lawsuit from Major Studios
32:48 Courtroom Strategy and Counsel Challenges
33:22 Judge’s Ruling on Legal Advice
33:54 Courtroom Dynamics and Public Perception chapter 2
33:54 Media Coverage and Public Reaction
34:24 Strategic Legal Representation by David Quinto
35:28 Legal Advocacy and Verdict Outcomes chapter 1
35:28 Verdict and Damage Award Details
36:38 Disney Perception Shift and Brand Identity chapter 2
36:38 Discussion of Disney's Changing Image
37:10 Personal Childhood Memories with Disney
37:45 Legal Challenges and Funding Strategy chapter 5
37:45 Introduction of Legal Battle and Funding Need
38:16 Explanation of the Jobs Act and Crowd Funding Mechanism
39:18 Crowd Funding Campaign Details and Investor Limits
39:52 Early Legal Battle Timeline and Content Strategy
40:23 Company Party and Strategic Planning Amid Shutdown
41:30 Crowdfunding Campaign and Studio Formation chapter 3
41:30 Announcement of New Studio and Distribution Plans
43:04 Decision to File for Chapter 11 Bankruptcy
44:35 Explanation of Chapter 11 Strategy and Venue Shift
45:08 Early Clean Comedy Experiment chapter 2
45:08 Initial Clean Comedy Strategy
45:39 Hiring Comedians as Marketers
46:13 Development of a Clean Content Platform chapter 2
46:13 Creating Safe Content for Families
46:46 Leveraging Crowdfunding and Ad Concepts
47:20 Inspiration from Short Film and Crowdfunding Idea chapter 3
47:20 Short Film Inspiration and Idea Flood
47:52 Meeting with Dallas Jenkins
48:25 Neil’s Reaction to the Short Film
48:58 Pitching the Biblical Series Concept chapter 4
48:58 Realizing Church Limitations on Storytelling
49:29 Creative Pushback from Dallas Jenkins
50:03 Legal and Financial Challenges
50:36 Diverse Religious Backgrounds in Hollywood
51:10 Negotiating Creative Control and Funding chapter 4
51:10 Crowdfunding Model and Creative Control
51:41 Dallas Jenkins’ Acceptance of the Project
52:11 Building a Flagship Series and Platform
52:44 18-Month Crowdfunding Campaign
53:51 Acquisition and Early Funding Strategy chapter 3
53:51 Initial Pitch to the Church and Decision to Buy
54:24 Discussion of Disney’s Potential Claim
54:54 Legal Advice on Structuring Ownership
55:30 Legal Challenges and Investor Outreach chapter 2
55:30 Investor Search and Partnership Formation
56:40 Dallas Jenkins’ Career Setback and Spiritual Insight
57:45 Fundraising Milestones and Production Launch chapter 2
57:45 Fundraising Success and Series Naming
58:19 Launch of Episodes and Audience Reception
58:55 Creative Governance and Faith Representation chapter 4
58:55 Governance Model with Biblical Scholars
59:28 Handling Doctrine Pushback from Faith Communities
1:00:30 Internal Community Challenges and Resolution
1:01:34 Balancing Broad Audience Appeal with Faith Sensitivity
1:02:34 Introduction to The Chosen and Initial Curiosity chapter 2
1:02:34 Chuck Discusses The Chosen Recommendation
1:03:05 Platform Availability and App Discovery
1:03:36 Thoughts on Content Delivery Platforms chapter 2
1:03:36 Reaction to The Chosen’s Presentation Style
1:04:08 Consideration of Traditional Religious Content Delivery
1:04:43 Business Model Experiments and Legal Challenges chapter 2
1:04:43 Testing Distribution Models During COVID
1:05:19 Legal Dispute with Disney and Its Impact
1:05:51 Audience Engagement Strategies and Pay‑It‑Forward Model chapter 4
1:05:51 Challenges of Persuading Friends to Watch the Show
1:06:24 Creating a Free Season Sharing Mechanism
1:06:56 Observations on Social Media Demand for Access
1:07:30 Development of the Pay‑It‑Forward Model
1:08:01 Reflections on Filmmaking and Audience Relationships chapter 3
1:08:01 Discussion of Near‑Death Experience Film and QR Code Outreach
1:08:34 Personal Reflections on Audience Engagement Philosophy
1:09:05 Balancing Creative Control with Audience Input
1:10:43 Legal Battle and Courtroom Dynamics chapter 2
1:10:43 Courtroom Setup and Legal Team Composition
1:11:16 Audience Presence During Trial
1:11:46 Founding the Guild and Its Purpose chapter 2
1:11:46 Motivation for Creating the Guild
1:12:16 Guild's Role in Story Selection and Economic Incentive
1:12:46 Guild Success Metrics and Economic Model chapter 2
1:12:46 Current Film Release Performance
1:13:21 Membership Growth and Governance Structure
1:13:58 Investor Relations and Return on Investment chapter 2
1:13:58 Investor Return Mechanism
1:14:30 Origin of the Guild Concept from Wisdom of Crowds
1:15:04 Wisdom of Crowds Theory and Historical Examples chapter 3
1:15:04 Francis Galton Experiment and Crowd Accuracy
1:16:10 Comparison of Expert vs. Crowd Predictions
1:16:42 Navy Scorpion Rescue Example
1:17:16 Applying Crowd Wisdom to Film Production chapter 3
1:17:16 Applying Crowd Voting to Film Projects
1:17:53 Crowd Voting Scale and Statistical Significance
1:18:25 Audience as Focus Group and Ecosystem Builder
1:19:25 Challenges of Managing a Large Audience Base chapter 1
1:19:25 Managing Large Audience Engagement Challenges
1:20:00 Guild Engagement and Focus Group Strategy chapter 3
1:20:00 Defining Passion Scores in the Guild
1:20:30 Balancing Risk and Business Viability
1:21:02 Low-Budget Film Production Overview
1:21:36 Case Study: Low-Budget Film Success chapter 3
1:21:36 Film Funding and Distribution Strategy
1:22:11 Guild Scoring Impact on Release Decisions
1:22:42 Co-Exclusive Release Model
1:23:12 Risk Management and Market Positioning chapter 2
1:23:12 Audience Reception of Risky Content
1:23:42 Statistical Significance in Guild Voting
1:24:13 Audience Psychology and Crowd Dynamics chapter 3
1:24:13 Crowd Psychology and Engagement Rules
1:25:22 Avoiding Momentum Bias in the Guild
1:26:28 Sampling Methodology and Project Evaluation
1:27:01 Future Projects and Community Engagement chapter 3
1:27:01 Pitching New Shows to the Guild
1:27:37 Guild Membership Benefits and Access
1:28:08 Submission Process for Prototypes and Full-Length Films
1:28:38 Guild Membership Perks and Movie Access chapter 3
1:28:38 Free Ticket Allocation for Guild Members
1:29:09 Upcoming Film Releases and Member Benefits
1:29:40 Early Access to Cuts and Directorial Interaction
1:30:13 Industry Insight and Future of Entertainment chapter 2
1:30:13 Impact of Guild on Content Creation Process
1:30:44 Studio Tour and Audience Participation
1:31:14 Wrap‑Up, Studio Visit, and Audience Engagement chapter 1
1:31:14 Call to Action and Closing Remarks

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