Loading transcript...
Click for full transcript
Chapters & Sections (185)
▼
02:14
Early Days of a Music Studio and Collaboration
03:06
Reflecting on Past Opportunities and Missed Understanding
03:38
Early Days of Building a Music Career
04:29
Early Days of Building a Legacy
04:55
Reconnecting and Sharing Background History
05:20
Early Life and Childhood Experiences
05:52
Childhood and Early Life Experiences
06:14
Growing Up in Arizona's Fast-Paced Environment
07:30
Early Exposure to Illicit Substance Sales
07:58
Childhood Friendships and Trust
08:33
Early Life Influences and Career Decisions
09:19
Childhood Influences on Life Choices
09:39
Early Interest in Medical Marijuana Industry
10:03
Early Days of Arizona Music Scene
10:29
Early Influences on Bay Area Rap Culture
11:16
Passion for Weed and Its Effects
11:41
Introduction to High-Quality Cannabis Experiences
12:15
Introducing New Genetics to the Market
12:57
Growing Up in a Hidden Urban Environment
13:19
The Power of Unique Cannabis Products
14:06
Inspiration from Incarceration Experiences
14:34
Turning Past Mistakes into Positive Change
14:55
Mentorship Programs for At-Risk Youth
15:25
Early Life Experiences and High School Expulsions
15:45
Childhood Neighborhoods and Influential Environments
16:31
San Francisco's Underground Weed Scene in the 90s
17:06
Growing Weed in a Tight-Lipped Community
17:26
The Underground Cannabis Industry in Northern California
17:49
Hustling and Fronting for Real Estate
18:06
Hustling and Early Days of Weed Sales
18:32
Early Days of Cannabis Cultivation and Entrepreneurship
18:59
Overcoming Adversity and Early Life Challenges
19:26
The Influence of Asian Mob Culture in San Francisco
19:46
Celebrating Asian American Heritage and Cultural Roots
20:07
Early Days of the Bay Area's Underground Economy
21:57
Early Days of Success in the Music Industry
23:32
Early Influences and Mentorship in Rap
24:01
Early Days of Berner's Career and Entrepreneurship
24:45
Early Days of Music Production and Collaboration
25:18
Early Days of Rapping and Music Career
26:10
Early Connections in the Rap Music Industry
26:45
Early Days of Music Production and Collaboration
27:23
Early Days of Bay Area Rap Scene
27:54
Early Days of the Cannabis Industry
28:55
Early Experiences in the Cannabis Industry
29:48
Early Days of Medical Cannabis Dispensaries
30:32
Regulations and Testing in the Cannabis Industry
31:35
The Importance of Cultivating and Showcasing Cannabis
32:06
Challenges of the Cannabis Industry
32:43
Early Days of Weed Sales and Distribution
33:24
The Evolution of Cannabis in the 90s
33:47
The Culture of Underground Weed in the Bay Area
34:26
Early Days of the Cannabis Culture Scene
34:54
The Evolution of Cannabis Culture and Industry
35:27
Early Days of Cannabis Trading and Networking
36:09
Growing Network and Collaborations in the Music Industry
36:43
Rise to Fame through Unexpected Radio Appearance
37:16
Early Career Strategy and Hustling
37:49
Early Music Projects and Unreleased Albums
38:23
The Rise of Cherry Pie in the Bay Area
39:15
Origins of the Cherry Pie Strain
39:35
Evolution of Cannabis Product Menu Strategy
39:56
Origins of the F1 Strain of Cannabis
40:27
Emergence of Celebrity Cannabis Strains
40:53
Establishing a Marijuana Brand Identity
41:16
The Rise of Hip Hop in Early Internet Era
42:50
Collaborations and Unique Music Formulas
43:43
Early Connection with Goto and Berner's Mentorship
44:23
Early Success in Music Industry and Entrepreneurship
44:45
Overcoming Adversity and Finding Success
45:29
Overcoming Hate and Jealousy in the Music Industry
45:55
Learning from Online Resources and Humility
46:16
Early Days of the Internet and Online Criticism
46:48
Rise to Fame and Overnight Success
47:13
Early Life and Hustling Experiences
48:02
Early Days of Collaborating with Artists
48:30
Album Negotiation and Recording Process
48:51
Early Success of Major Hip-Hop Album Releases
49:28
Collaborative Songwriting and Studio Dynamics
50:08
Early Days of Music Collaboration and Songwriting
50:43
Early Success and Career Milestones in Music
51:10
Early Days of Success and Competition
51:28
Collaborative Music Sessions and Late Night Workouts
51:48
Legacy of a Deceased Music Collaborator
52:23
Early Days of Music Promotion Strategies
53:04
Collaboration and Business Dealings in Music Industry
53:51
Collaboration and Quality Control in Music Production
54:25
Creative Process Behind Album Artwork Design
54:46
Collaborations and Respect in the Music Industry
55:15
Commercial Success of Mess Albums
55:44
Securing a Major Feature on a Popular Album
56:42
Early Days of Music Industry Networking
57:38
Early Days of Music Career Development
58:14
Encountering Law Enforcement During a Music Deal
59:01
Clearing Music Video Footage for Commercial Use
59:25
Overcoming Financial Struggles and Finding Alternative Income
59:58
Overcoming Obstacles in Business Negotiations
01:00:28
The Power of Online Presence and Influence
01:00:57
Securing a Music Video Location Deal
01:02:57
Early Days of Viral Video Creation
01:04:04
Early Entrepreneurial Ventures and Branding Strategies
01:04:47
Overcoming Personal Loss and Life Uncertainty
01:05:21
Leaving the Rap Game Due to Law Enforcement Pressure
01:05:43
The Reality of Success in the Music Industry
01:06:10
The Importance of Business Partnerships and Success
01:06:29
Coping with Loss and Finding Motivation
01:07:26
Finding Purpose After Adversity and Loss
01:07:54
The Dangers of Illicit Activities and Entrepreneurship
01:08:32
Early Days of Cookies Clothing and Taylor Gang
01:08:52
Collaborations and Networking in the Music Industry
01:09:24
Reactions to a Recent Documentary Release
01:09:38
Growing Up in the Bay Area Culture
01:10:22
Music Release Process and Industry Experience
01:10:55
Breaking Free from Group Contracts and Collaborations
01:11:32
Establishing the Cookies Clothing Brand
01:12:19
Early Days of Branding and Marketing Strategy
01:13:04
Establishing Brand Recognition through Repetition
01:13:41
Early Days of a Fashion Brand's Success
01:14:18
The Importance of Timing in Business Growth
01:14:55
The Rise of a Successful Cannabis Brand
01:15:36
Longevity in the Fashion Industry
01:16:04
Establishing a Long-Term Career in Music Industry
01:16:44
New Business Ventures and Product Launches
01:17:10
Publishing a Book with Random House
01:17:42
Upcoming Tour and Reflection on Career History
01:18:17
The Significance of Broadway in SF Nightlife
01:19:04
Regional Identity and Cultural Heritage