How Jon Wexler Signed Kanye to Adidas and Helped Build Yeezy | The Complex Sneakers Podcast

Complex
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Chapters & Sections (58)

0:00 Joel Puma and Matt Welty Discuss Sneakers chapter 3
0:00 Joel Puma and Matt Welty Discuss Sneakers
1:45 Traveling to LA and Visiting Sneaker Stores
3:25 Rare Sneakers and Vault Experience
5:56 Rat Infestation and Catching Methods chapter 3
5:56 Drelistina's Sneaker History and Weekend Adventures
7:32 Setting Up Rat Traps in Home
8:47 Discussion on Podcast Merchandise and Morning Doves
11:05 Sneaker Purchase Regret and eBay Giveaways chapter 2
11:05 Sneaker Purchase Regret and eBay Giveaway
12:44 Sneaker Disappointment and Reselling Fails
15:37 Discussion on Hender Scheme Shoes chapter 2
15:37 Discussion about Hender Scheme Products
17:22 New Balance and Adidas Sneaker Discussion
19:33 John Wexler's Sneaker Journey and Career chapter 2
19:33 John Wexler's Sneaker Journey and Career
21:39 Michael Jordan's Influence on Sneaker Culture
23:45 Meeting Jordan at the Mall chapter 3
23:45 Meeting Jordan and Early Career in Footwear
25:24 Retro Hip Hop Memories and Cyprus Hill
26:35 Career Path and Early Experience
29:10 Establishing Credibility with Adidas Production Team chapter 2
29:10 Establishing Credibility with Adidas Production Team
30:57 Kobe Bryant's Sneaker Industry Impact
33:16 Career Growth and Marketing Experience chapter 3
33:16 Career Growth and Industry Insights Shared
34:44 Career Path and Marketing Position
36:01 Career Advancement in Marketing Role
37:33 Kanye West Signing Story chapter 3
37:33 Signing Kanye West in 2013
39:25 Creative Collaboration and Project Development
40:36 Kanye West Adidas Collaboration Story
43:58 Kanye West's Innovative Live Streaming Ideas chapter 4
43:58 Kanye West's Innovative Live Streaming Ideas
46:09 Dave Chappelle and Celebrity Encounters at Concert
47:58 Kanye West's Adidas Partnership Experience
49:48 Kanye West's Branding and Business Approach
51:10 Kanye West Yeezy Sneaker Launch Memories chapter 3
51:10 Kanye West Yeezy Sneaker Launch Memories
52:50 Navigating Controversy in Public Perception
54:18 Yeezy Adidas Business Development Team
56:51 Kanye West's Adidas Partnership and Competition chapter 2
56:51 Kanye West's Adidas Partnership Challenges
58:49 Kanye West's Adidas Yeezy Collaboration Challenges
1:01:18 Kanye West's Fashion Breakthrough and Adidas Deal chapter 2
1:01:18 Kanye West and African American Fashion Designers
1:02:37 Kanye West and Drake's Collaborative Efforts
1:05:28 Kanye West and Drake's Collaborative Efforts chapter 3
1:05:28 Kanye West and Drake's Music Industry Dynamics
1:07:35 Celebrity's Yeezy Sneaker Experience and Impact
1:09:01 Kanye West Adidas Collaboration Legacy
1:10:37 Transitioning to a New Business Model chapter 2
1:10:37 Transitioning to a New Business Model
1:12:29 Creative Entrepreneurs and Business Independence
1:14:47 Celebrity Endorsements and Sneaker Culture chapter 3
1:14:47 Celebrity Endorsement and Sneaker Culture
1:17:22 Soleil's Influence on Kanye's Design Process
1:18:36 Jerry Lorenzo's Departure from Yeezy

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