PAPOOSE Talks Being Head of Hip-Hop At TUNECORE, Parenthood & Relationship Advice | SWAY’S UNIVERSE

Name: PAPOOSE Talks Being Head of Hip-Hop At TUNECORE, Parenthood & Relationship Advice | SWAY’S UNIVERSE
Uploaded: 2025-11-07T05:22:08-08:00
Duration: 33 min 6 s
Channel: SWAY'S UNIVERSE
Description: Papoo discusses the importance of maintaining authenticity and strong family bonds, sharing how he prioritizes fatherhood over his celebrity status by…

SWAY'S UNIVERSE

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About this episode Papoo discusses the importance of maintaining authenticity and strong family bonds, sharing how he prioritizes… AI summary

Papoo discusses the importance of maintaining authenticity and strong family bonds, sharing how he prioritizes fatherhood over his celebrity status by actively protecting his daughter's safety. He also details his transition to a role at TuneCore, explaining how independent distribution allows artists to retain 100% of profits and avoid the opaque accounting practices common with major labels.

Key takeaways 5

Papoo prioritizes his role as a father above his celebrity status, stating 'I'm a father first, the celebrity is like on the bottom of the list,' which guided his decision to intervene directly in his daughter's dating life.
Traditional music distribution models often take a percentage of artist earnings (e.g., 80/20 or 70/30 splits) and obscure true revenue through middlemen, whereas TuneCore operates on a model where artists keep 100% of profits after an upload fee.
Many distribution companies and labels retain control over artist assets like YouTube passwords, preventing artists from monetizing their own content; Papoo regained significant revenue by reclaiming these passwords.
Papoo's name 'Papoose' was given by his grandmother Vivian Strongman, who raised 17 children, and he adopted it to honor her strength and legacy.
Papoo created 'Alphabetical Slaughter' by reading the entire dictionary from A to Z, a process that took months and resulted in only having letters A-C initially.

Notable quotes 4 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.

“I'm a father first. I'm a father first. The celebrity is like on the bottom of the list somewhere.”

▶ 11:17 Papoo explaining why he felt entitled to speak to his daughter's boyfriend's parents despite being a public figure.
“When you put your music out and you're looking at your return you're like damn I know I sold more than that but they had these dashboards that don't tell you anything right and these people have interest in your money so you're never going to see your true value.”

▶ 20:23 Papoo describing the lack of transparency in traditional music distribution compared to TuneCore.
“They go out and gather the money that the DSPs are hiding from artists.”

▶ 26:59 Papoo recommending Clockmaker as a service that recovers unaccounted revenue from streaming platforms.
“I had a situation with them which was over for like a year and a half and these guys were still monetizing my YouTube... I found out on a Saturday I said give me my [__] now... they released it to me on a Saturday.”

▶ 26:08 Papoo sharing a personal experience of regaining control over his YouTube monetization after leaving a problematic distributor.