Ian Fidance FIGHTS Jason Ellis

Jason Ellis 2.0
01:09:42 Summary & quotes Report Issue
Loading transcript... Click for full transcript
About this episode Dan and Ellis discuss the challenges of YouTube demonetization and the struggling skateboard industry, noting … AI summary

Dan and Ellis discuss the challenges of YouTube demonetization and the struggling skateboard industry, noting that while interest in skating is high, monetization is difficult due to oversaturation and free content. The conversation shifts to humorous anecdotes about embarrassing bathroom incidents, military appearance stereotypes, and childhood injuries, before concluding with plans for a collaborative gaming stream.

Key takeaways 5
  • YouTube demonetization is increasingly unpredictable, with creators often receiving yellow or red dollar signs without clear reasons, forcing them to ignore algorithmic signals and focus on organic audience retention.
  • The skateboard industry is at an all-time low for athlete earnings due to oversaturation (half a million pros vs. 10 in the 80s), making it difficult for skate companies to sell pro models and forcing athletes to rely on non-skate sponsorships like energy drinks or Nike.
  • Skate shops have shifted from selling hard goods (boards) to clothing as their primary revenue source because margins on boards are bad and local customers often buy from Amazon instead.
  • Modern skaters often need day jobs to pay rent, unlike the 90s where Tony Hawk could make money solely from skating, though today's top athletes have diversified income streams outside of traditional skate sponsorships.
  • Streaming platforms like Kick are gaining traction due to large financial deals (e.g., Kai Cenat's $100 million deal), but content creators warn against becoming 'brain dead' by streaming 24/7 just for clip farming.
Notable quotes 5 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
  • “The bigger issue is our hunch... just that the algorithm is not leading people to us. It's not so much about making money off the videos it's just that YouTube is like if people come and look for it it's there but we're not advertising it to people.”
    ▶ 2:15 Dan explains that demonetization is less about losing ad revenue and more about the algorithm hiding their content from new viewers.
  • “In the 80s there was like 10 Pros so the only skateboards that were for sale was 10 different boards and there was millions of skateboarding... now it's half a million pros and so you don't sell a lot of skateboards.”
    ▶ 5:00 Ellis explains the economic saturation of the skateboard industry compared to its peak in the 1980s.
  • “Content turns you into a soulless [__]... clip farming... doing random [__] throughout the day that's like clearly to get a clip out of it.”
    ▶ 57:45 Dan criticizes modern streamers who sacrifice authenticity and mental health for viral clips and money.
  • “I think I know like some like I feel like jackass brought a lot of people to skating people like sell the al like lightning rod to attract people to the sport.”
    ▶ 6:17 Dan suggests that mainstream media exposure like Jackass is necessary to drive interest back into skateboarding.
  • “There's still some people but it's barely any... Tony back in the 90s was only famous in skateboarding if Tony was only famous in skateboarding now he would still have to go get a job.”
    ▶ 5:57 Ellis contrasts the financial viability of being a pro skater in the 90s versus today.

Chapters & Sections (47)

0:00 Discussion about YouTube Demonetization and Algorithm chapter 3
0:00 Discussion about YouTube Demonetization and Algorithm
2:53 YouTube Demonetization and Content Creation Challenges
4:21 Struggling Skateboarders and Industry Oversaturation
7:29 Skateboard Industry Business Challenges and Opportunities chapter 2
7:29 Skateboard Industry Business and Sponsorship Challenges
9:21 Energy Drink Marketing and Branding Ideas
12:25 Tiger Costume and Anime Discussion chapter 2
12:25 Tiger Costume and Anime Discussion
14:22 Comparing Animal Hygiene and Human Behavior
17:18 Embarrassing Bathroom Incident at Home chapter 2
17:18 Embarrassing Bathroom Incident at Home
19:40 Conversation about Body Image and Relationships
21:27 Conversation about Military Service and Appearance chapter 3
21:27 Conversation about Military Service and Appearance
23:11 Conversation about Injuries and Boat Launching
25:19 Difficulty in Starting a Fire by Hand
27:17 Childhood Trauma and Emotional Distress chapter 2
27:17 Childhood Trauma and Emotional Distress
29:43 Childhood Bullying and Humiliation Experiences Shared
31:28 Discussing Holiday Treats and Sponsorships chapter 2
31:28 Daily Fantasy Sports and Product Reviews
33:23 Miracle Made Self Cleaning Sheets Review
36:16 Argumentative Conversation About Pop Culture chapter 2
36:16 Argumentative Conversation About Pop Culture
38:39 Discussion about Star Wars and Pop Culture
40:55 Car Accident and Fart Humor Discussion chapter 2
40:55 Car Accident and Fart Humor Discussion
43:07 Fart Conversation Between Friends
45:20 Comedian Reflects on Past Performance Experience chapter 4
45:20 Comedian Reflects on Past Performance Experience
47:40 Sharing Podcasting Experience and Growth
48:57 Comedian Appreciation and Personal Growth
50:42 Confrontation with a Fan at The Improv
52:57 Comedian's Upcoming Tour and Personal Life chapter 4
52:57 Comedian's Upcoming Shows and Personal Life
54:44 Holiday Plans and Gaming Conversations
56:09 Video Game Streaming Discussion
57:40 Criticism of Streamers and Clip Farming
59:21 Call of Duty Online Gaming and Swatting chapter 3
59:21 Call of Duty Online Gaming and Threats
1:01:08 Alcoholism and Gaming with Australian Perspective
1:02:24 Discussing Streaming Platforms and Monetization Options
1:04:16 Planning Podcast and Twitch Streaming Schedule chapter 3
1:04:16 Planning Podcast Schedule and Discuss Family
1:06:11 Video Game Culture and Toxic Behavior
1:07:59 Comedy Sketch about Threats and Boundaries

Transcript

Loading transcript...