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Chapters & Sections (15)
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0:00
LAFC's Brand Identity and Fan Culture
2:46
LAFC Fan Experience and Community Building
5:18
Rich Orosco's Background and Experience with Entertainment and Startups
7:43
Lessons Learned from Entertainment and Startups
10:10
Depth vs. Width in Marketing
17:40
Patience and Personal Connections in Building a Community
20:20
Celebrity Fans and Global Access to MLS
30:40
Engaging with LFC and the World Cup in LA
33:16
LAFC Game Experience and Security Measures
35:49
Rival Fan Interactions and Security Measures at LAFC Games