About this episodeManuel and Jazelle Theoy of Black Sands Entertainment discuss their journey from comic book creators to raisin…AI summary
Manuel and Jazelle Theoy of Black Sands Entertainment discuss their journey from comic book creators to raising over $1.2 million via Wefunder for an anime film adaptation. They emphasize the importance of authentic African history representation, transparent financial auditing to build investor trust, and clear division of labor in their business partnership.
Key takeaways 5
Market Gap: The comic industry is described as 'old school' and resistant to non-traditional narratives; distributors like Diamond often reject books on ancient African history (e.g., Black Ancient Egypt) due to perceived low profitability, forcing creators to self-publish and build direct audiences.
Investor Trust Strategy: The founders combat skepticism by maintaining strict financial transparency, keeping all receipts, and undergoing deep-dive audits. This has built a loyal base of 1,300+ investors, mostly 'mom and pops' (teachers, doctors, lawyers), who invest based on faith in the audited track record.
Partnership Structure: Success in a family business relies on 'clear separation of powers' where each partner has distinct responsibilities (e.g., one handles imports/China, the other handles school distribution) to prevent stepping on toes and jealousy.
Content Strategy: Books are designed for a dual audience: YA/teens enjoy the action and characters, while adults appreciate the deep historical and political context, ensuring both demographics drive sales.
Funding Model: The current raise is a 'profit sharing round' rather than a stock round, meaning investors receive returns based on movie profitability rather than equity ownership.
Notable quotes 4AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
“Message was no more slave stories time for Kings”
▶ 3:37Manuel explains the core mission of Black Sands Entertainment to shift the narrative from slavery to African royalty and history.
“I'm a big receipts guy so literally everything I do I have receipts for... once they see that you know anybody who tries to call you a scam would be like look it's right there”
▶ 11:06Manuel describes how financial transparency and audits build trust with the community and investors.
“Running a business without your spouse is cheating because you're in love with that business... they have to be involved and it has to be a clear separation of powers”
▶ 22:46Jazelle advises that spouses in business must share the journey and have defined roles to avoid resentment.
“Most of that stuff if not all was stolen Out of Africa... that's why this book is that's why these works are important that we support Black sanss Entertainment because they're functioning from a place of truth”
▶ 28:42The host highlights the educational value of the comics in reclaiming historical narratives.
Chapters & Sections (21)▼
0:00Comic Book Collectors and Representationchapter4
0:00Comic Book Collectors and Representation in Media
2:05Discussion on Historical Representation in Media
3:25Entrepreneur Shares Success Story and Business
5:16Entrepreneur's Experience on Shark Tank
8:12Anime Production and Industry Challengeschapter3
8:12Anime Production and Industry Challenges
9:43Entrepreneurship and Community Investment
11:17Raising Capital and Building Trust with Investors
13:14Black Sand Entertainment Business Discussionchapter2
13:14Black Sand Entertainment Business and Military Discipline
15:03Black Sands Anime Investment Opportunity
17:37Discussion on Investment Opportunities and Comic Bookschapter3
17:37Discussion on Investment Opportunities and Black Entertainment
19:32Benefits of Reading Comic Books for Adults
21:36Managing Family Business Relationships
23:06Dividing Responsibilities in Business Partnershipchapter4
23:06Dividing Responsibilities in Business Partnerships
26:04Military Preparations and Skepticism of Prophecy
27:25Celebrity Endorsement and Historical Discussion
28:53Investment Opportunity in Black sanss Entertainment