Xzibit’s Truth Behind 'Kingmaker' Album 🎤🔥 | SWAY’S UNIVERSE

SWAY'S UNIVERSE
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About this episode Exhibit discusses his new album 'King Maker', emphasizing a shift from industry doubt to artistic confidence a… AI summary

Exhibit discusses his new album 'King Maker', emphasizing a shift from industry doubt to artistic confidence and authenticity. He reveals the business realities of his career, including contract disputes with Loud Records and MTV's 'Pimp My Ride', while highlighting his successful pivot to independent distribution through Conor McGregor's Greenback Records. The conversation also covers the upcoming release of the long-delayed Golden State album with Ras Kass and Safir, honoring their late member.

Key takeaways 6
  • Artistic Evolution: Exhibit contrasts his new album with past work, noting he previously created with 'doubt' and anxiety about acceptance, whereas the new record is made from a place of effortless skill and truth-telling, aimed at lyricism lovers rather than chasing trends.
  • Industry Critique: He argues that hip-hop has expanded too broadly, necessitating subdivisions like 'adult contemporary' or 'rage' hip-hop to distinguish skill-based artists from those who simply use Wi-Fi to release music.
  • Business Lessons: Exhibit details how he was underpaid on 'Pimp My Ride' due to fine print regarding likeness rights and how he navigated a toxic relationship with Loud Records by asserting his rights after their production company was voided for embezzlement.
  • Golden State Revival: The mythical Golden State album (Ras Kass, Exhibit, Safir) is finally happening because Safir's son has provided an unreleased album of Safir's vocals, which they will strip and complete as a tribute.
  • Independent Strategy: Exhibit partnered with Conor McGregor's Greenback Records because it offered a 'right down the middle' deal structure without the politics of major labels, allowing him to maintain creative control and reach his audience directly.
  • Health as Priority: He reveals that overcoming rock bottom involved addressing personal health issues (weight, drinking) and realizing that time with family is more valuable than industry accolades.
Notable quotes 5 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
  • “This is about a transfer of information. Mhm. This is about the keys to my kingdom and you could do with it what you will. Um, speaking from that is is what empowers me now.”
    ▶ 1:44 Exhibit explaining his new approach to music creation, focusing on sharing truth rather than shock value.
  • “They they took it. They they took And then, you know, remember if in the episodes that' be like after, yo, I miss the X to the Z exhibit. And then they would play one of my songs. Yeah. When they went to syndication around a around the planet, they edited my music out so they didn't have to so they didn't have to pay me.”
    ▶ 37:33 Exposing how MTV/Viacom exploited his likeness on 'Pimp My Ride' to avoid paying royalties.
  • “They had a job. I have a career. Yeah. Big difference.”
    ▶ 39:52 Exhibit reflecting on the people who wronged him in the industry versus his own longevity.
  • “You wouldn't go down to an NFL field and put on a helmet and think you can hit with the boys. You know what I'm saying? Right. Right. Put your ass Put your ass in the hospital. You know what I'm saying? What hip-hop is it? It's it's it's it's you know, we've been inclusive to a fault.”
    ▶ 54:57 Critiquing the low barrier to entry in modern hip-hop compared to other professional fields.
  • “The deal structures are different. It's it's right down the middle from dollar one. Okay. Yep. Right down the middle from dollar one dollar one. Period. Point blank.”
    ▶ 1:08:31 Describing the fair business model offered by Conor McGregor's record label.

Chapters & Sections (53)

0:00 King Maker Discusses New Album and Confidence chapter 3
0:00 King Maker Discusses New Album and Confidence
1:50 Artist's Passion and Authenticity in Music
3:08 Authenticity in Music and Communication
5:33 Hip-Hop Evolution and Genre Subdivisions chapter 2
5:33 Hip-Hop Evolution and Genre Subdivisions
7:54 Ras and Safir's Music Industry Conflict
11:26 Honoring Safir and the Liquid Crew chapter 4
11:26 Honoring Safir and the Liquid Crew
13:10 Bay Area Rappers in LA Music Scene
14:40 Rap Battles in the Early Days of Hip Hop
16:10 Rappers Discuss Past Wake Up Show
17:25 The Underworld of Music and Corruption chapter 2
17:25 Rapper Discusses Past Music and Collaborations
19:27 Nate's Early Collaboration with Dr. Dre
22:36 Overcoming Adversity and Finding Success chapter 3
22:36 Artist Discusses Career and Personal Struggles
24:36 Reflecting on Personal Growth and Priorities
26:36 Artist's Confidence and Creative Freedom
28:14 Artist's Frustrations with Record Labels chapter 2
28:14 Artist's Frustrations with Record Labels
29:56 Navigating Industry Challenges and Creative Freedom
32:48 Artist Discusses Career and Major Label Experience chapter 4
32:48 Artist Discusses Career and Major Label Situation
35:09 MTV Show Host's Contract Dispute
36:51 Dispute over Merchandise and Royalties
38:20 Overcoming Adversity in the Entertainment Industry
40:51 First Day of Shooting on Action Movie Set chapter 2
40:51 First Day of Shooting on Action Movie Set
43:12 Overcoming Challenges to Achieve Success
45:06 The Rock's Influence on a Young MC chapter 3
45:06 The Rock's Influence on a Young MC
47:01 Discussion on Nepotism and Group Dynamics
48:28 Harmonizing with Group Dynamics
50:01 Artist Reflects on Music Career and Creativity chapter 4
50:01 Artist Discusses New Album and Hip-Hop Legacy
52:00 Artist Appreciation and Respect for Hip-Hop Culture
54:00 Hip-Hop's Growth and Challenges
55:26 Navigating the Music Business Challenges
56:42 Celebrating Success and Overcoming Adversity chapter 2
56:42 Celebrating Success and Overcoming Adversity in Career
58:28 Confrontational Rap with Defamation and Threats
1:01:04 Hip Hop Artists Discuss Album and Culture chapter 2
1:01:04 Music Industry Appreciation and Support
1:02:50 NFL Street 2 and Video Game Licensing
1:05:37 Athletes Starting Record Labels and Music Industry chapter 2
1:05:37 Athletes Starting Record Labels and Music Industry
1:08:12 Conor McGregor Discusses New Music Label
1:11:40 Celebrity Endorsement of New Music Release chapter 4
1:11:40 Music Industry Success and Collaboration
1:13:31 Artist Discusses Music Distribution and Fanbase
1:14:53 Celebrity Endorsement and Music Industry Discussion
1:16:22 Artist Discusses New Album and Health Journey

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