Ex-Adidas Exec Eric Liedtke on Adidas' Rise, Yeezy, and His Departure | The Complex Sneakers Podcast

Complex
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Chapters & Sections (60)

0:00 Sneaker News and Upcoming Raffle Discussion chapter 2
0:00 Sneaker News and Upcoming Raffle Discussion
3:02 Sneaker Shopping and Music Festival Memories
5:14 Drake's Nike Collaboration and Fashion Choices chapter 3
5:14 Drake's Nike Collaboration Discussion
6:53 Childhood Memories of Swimming with Fins
8:06 Nike 21 Mercer Store Experience Review
11:44 Tiffany x Nike Air Force One Release chapter 5
11:44 Tiffany x Nike Air Force One Release
14:26 Luxury Sports Sneaker Collaboration Discussion
16:37 Sneaker Debate and History Discussion
17:54 Subjective Sneaker Judgments and Historical Context
20:15 Nike Sues Bape Over Design Similarities
22:19 Nike vs Bape Intellectual Property Lawsuit chapter 3
22:19 Nike vs Bape Intellectual Property Lawsuit
23:58 Nike's Potential Motive for Securing Air Force One Trademark
25:33 Nike vs Bape Lawsuit Speculation
27:54 Adidas and Bape's Potential Partnership chapter 3
27:54 Bape's Sneaker Collaborations and Adidas Partnership
29:19 Adidas Executive Discusses Career and Sustainability
30:29 Adidas Veteran Shares Career and Sneaker Insights
31:53 Adidas Sizing Issues and Fit Problems chapter 2
31:53 Adidas Sizing Issues and Fit Problems
34:23 Interview about Plant-Based Shoe Company
36:19 Inspiration and Early Career in Advertising chapter 2
36:19 Inspiration and Early Career in Advertising
38:27 Early Days at Janssen Building in Portland
40:33 Early Career in Footwear Sales Industry chapter 3
40:33 Sneaker Sales and Early Career Experiences
42:37 Nike vs Adidas Rivalry in 90s
44:25 Adidas vs Nike Soccer Endorsement Strategies
45:56 Adidas Rebrand and Cultural Disconnect chapter 2
45:56 Adidas Rebrand and Cultural Disconnect
48:24 Rebirth and Challenges of a Brand
50:11 Resetting the Brand and Business Strategy chapter 3
50:11 Resetting a Brand for Success
51:38 Adidas Relaunch Strategy and Cultural Shift
52:54 Adidas' Financial Struggles and Strategic Shift
56:08 Kanye West's Partnership with Adidas Boost chapter 2
56:08 Kanye West and Adidas Collaboration Success
57:46 Entrepreneur's Experience at Adidas
1:00:24 Internal Company Dynamics and Leadership Challenges chapter 3
1:00:24 Frustrations with Internal Dynamics at Nike
1:01:45 Disappointment with External CEO Appointment
1:03:07 Adidas Revenue Growth and Pharrell Collaboration
1:05:12 Adidas vs Nike Market Competition chapter 3
1:05:12 Nike vs Adidas Market Competition
1:06:48 Lessons Learned from Past Business Growth
1:08:29 Adidas and Drake Partnership Discussion
1:11:08 Eric Clicky's Departure from Adidas chapter 2
1:11:08 Eric Clicky's Departure from Adidas
1:12:56 Adidas Executive's Journey to Sustainability
1:15:37 Sustainable Shoe Materials and Production Process chapter 3
1:15:37 Sustainable Shoe Materials and Production Process
1:17:21 Sustainable Leather Alternative and Regenerative Materials
1:19:02 Marketing Strategies and Industry Insights
1:21:04 Industry Shift from Sports to Lifestyle Storytelling chapter 3
1:21:04 Evolution of Sports Industry Storytelling
1:22:34 Torben Schumacher's Public Meltdown and Adidas Meeting
1:24:55 Positive Feedback on Industry and Sustainability

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