Will Packer Talks Investment Tips, HBCUs Vs. Hollywood, and More on Sway In The Morning

SWAY'S UNIVERSE
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About this episode Will Packer discusses his new film 'Praise This' and the importance of positive content in Hollywood, arguing … AI summary

Will Packer discusses his new film 'Praise This' and the importance of positive content in Hollywood, arguing that filmmakers must use provocative hooks to deliver uplifting messages. He shares insights on navigating industry investment risks, the collaborative nature of comedy filmmaking, and provides actionable advice for aspiring creators to build visibility independently before approaching major platforms.

Key takeaways 5
  • Hollywood prioritizes profitability ('green') over diversity, forcing producers to package diverse or positive stories within commercially viable genres like dance movies (e.g., 'Stomp the Yard') to gain traction.
  • Social media virality does not automatically translate to acting or producing success; it is primarily a path to visibility, and creators must discern if their skills are transferable to traditional media.
  • Movie financing often involves outside investors whose backgrounds may not be thoroughly vetted due to the difficulty of securing funds, creating potential legal and ethical risks for productions.
  • Positive content is undervalued in the market because it is perceived as less 'edgy' or provocative, yet audiences are addicted to dark content and need uplifting alternatives.
  • Successful independent filmmakers must demonstrate their ability to connect with an audience on their own before Hollywood takes notice, as seen in Packer's early career marketing his film 'Three'.
Notable quotes 5 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
  • “Most important color is green not black white red Brown it's green that's what they care about”
    ▶ 9:23 Will Packer explaining the economic reality of Hollywood where financial viability dictates which diverse stories get funded.
  • “A quick no is always better than the slow no”
    Packer's philosophy on rejection, emphasizing honesty and efficiency in dealing with actors and writers.
  • “Social media is a path to visibility that's what it is... it doesn't necessarily mean it's a path to you know the Oscars”
    Clarifying the distinction between online fame and professional success in traditional film and television.
  • “Hollywood did not come to me for anything until I was making money without Hollywood”
    ▶ 30:29 Advice for aspiring creators, highlighting the importance of proving marketability independently before seeking studio deals.
  • “You have that [faith] it is in you so whatever higher power you believe in reconnecting to that faith is something that we need”
    The core thematic message of his film 'Praise This', emphasizing personal spirituality over institutional gatekeeping.

Chapters & Sections (24)

0:00 Celebrity Guest Discusses Upcoming Film and Awards chapter 3
0:00 Celebrity Interview and Autism Awareness Discussion
1:53 Will Packer Discusses Autism Awareness
3:32 Support for Families with Special Needs
5:41 Importance of Obedience and Positive Thinking chapter 3
5:41 Faith and Obedience Lead to Growth
8:06 Addiction to Dark Content in Media
9:48 HBCUs and Black Fraternities and Sororities
11:30 Praise Team Music and Social Media Influencers chapter 3
11:30 Celebrity Mashups and Business Acumen
13:22 Faith and Spirituality in Film and Life
14:48 Breaking Traditional Narrative Film Structure
17:01 Investing in Movies and Hollywood Expectations chapter 3
17:01 Hollywood System and Movie Investments
18:32 Attracting Shady People with High-Profile Projects
19:45 Shady Money in Hollywood Film Financing
21:46 Collaborative Comedy Filmmaking Process chapter 2
21:46 Comedian Discusses Collaborative Filming Process
24:36 Success and Visibility in the Entertainment Industry
26:43 Will Packer on Sway's Credibility and Partnership chapter 4
26:43 Credibility and Partnership in the Entertainment Industry
28:44 Discussion on Content Creation and Distribution
30:00 Independent Success in Hollywood
31:44 Interview with Will Packer on Sway in the Morning

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