Get In The Game: Coldhearted AC Speaks On Relationship with Nipsey Hussle, Music and More

SWAY'S UNIVERSE
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About this episode Cold Hearted AC discusses his journey from South Central to the music industry, emphasizing the importance of … AI summary

Cold Hearted AC discusses his journey from South Central to the music industry, emphasizing the importance of patience, media training, and loyalty. He highlights how social media can be leveraged for artist discovery while cautioning against the dangers of fame and the necessity of security. AC also shares his business acumen, using rental services to fund his music career and advocating for team unity over individual gain.

Key takeaways 5
  • Artist Discovery via Social Media: Cold Hearted AC was discovered by host Billy Paul through Instagram DMs after consistently engaging with the host's content. The key was patience and consistency; he didn't get impatient when initial opportunities didn't materialize, which tested his dedication.
  • Media Training Importance: The host praises AC's natural media presence, noting that his relaxed energy and personality make listeners interested in his music before they even hear it. This highlights that an artist's public persona is as critical as their sound for building a fanbase.
  • Security and Safety: AC discusses the dangers of being a rapper, referencing the deaths of PnB Rock and Roscoe Dash. He advocates for practical security measures, such as using bulletproof vehicles and professional drivers, and mentions his own business offering security services for artists.
  • Business as a Foundation: AC uses his Airbnb and rental car businesses to fund his music career. This demonstrates a sustainable model where non-music revenue streams support artistic passion projects without financial pressure.
  • Loyalty vs. Backdoor Activity: A central theme in AC's lyrics and philosophy is loyalty to one's team. He warns against 'backdoor activity' (betrayal or hidden agendas) and emphasizes that staying true to one's roots and team is more valuable than quick money.
Notable quotes 5 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
  • “I do that to test the waters. I'm watching. Keep working. If you fire something negative back at me, I ain't got nothing for you.”
    ▶ 1:58 Billy Paul explains how he tests new artists on social media to gauge their patience and dedication before offering them opportunities.
  • “I don't care about the comments... I don't focus on bad feedback... Fake feedback is what you're talking about.”
    ▶ 16:00 Cold Hearted AC discusses handling negative social media comments, emphasizing self-worth over external validation.
  • “You could get a job and let that job fuel your dreams and passions... We had to work while we were rapping right and so and look at us now.”
    ▶ 30:18 AC advises emerging artists to maintain legitimate employment or businesses to support their music careers, rather than relying solely on music income initially.
  • “Loyalty over money. Let the lesson start now.”
    ▶ 27:26 Lyrics from AC's song 'Give Him Hell' that reflect his core philosophy on relationships in the industry.
  • “It's not about eyes, it's about us. So it's just Cohorted.”
    ▶ 23:36 Explanation of his company name 'Cohorted', emphasizing collective success over individual ego.

Chapters & Sections (22)

0:00 Legendary Radio Host Discusses Artist Discovery chapter 4
0:00 Legendary Radio Host Billy Paul Interview
1:48 Artist's First Time in New York
3:10 Nipsey Hussle's Influence on the Interviewee
4:29 Celebrating Nipsey Hussle's Legacy and Positive Impact
6:20 Developing Personal Style and Fashion Influences chapter 3
6:20 Developing Personal Style and Fashion Influences
7:46 College Student Discusses Favorite Subject
9:39 Artist Discusses Music Business and Career
11:11 Artist Discusses Importance of Media Training chapter 3
11:11 Discussion on Robert Morris and Two Dollar Bill
12:52 Rapper's Purpose and Background Discussion
14:23 Social Media Pros and Cons Discussion
17:04 Rapper Safety and Security Concerns chapter 3
17:04 Rapper Safety and Security Concerns
18:50 Career Turning Point and Industry Recognition
20:03 Hip-Hop Career Advice and Personal Experiences
22:43 Loyalty and Teamwork in the Music Industry chapter 4
22:43 Loyalty and Teamwork in Business
24:54 Celebrity Interview with a Cold Hearted Artist
26:42 Rapper Reflects on Life and Career Choices
28:40 Interview with Rapper Chris Joyner

Transcript

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