Meet The Man Behind Your Favorite True Crime Podcasts | Glassbox Media

Matthew Cox | Inside True Crime
01:01:54 Report Issue
Loading transcript... Click for full transcript

Chapters & Sections (91)

0:00 Interview with Serial Killer Survivor chapter 4
0:00 Serial Killer's Story of Captivity and Escape
0:30 Interview with CEO David Segura
1:01 Glass Box Media's Representation of True Crime Podcasters
1:31 Interesting People Represented by Glass Box Media
2:02 Introduction to Glass Box Media and Podcasting chapter 1
2:02 CEO's Backstory and Founding of Glass Box Media
3:35 Founding of Giant Media chapter 1
3:35 Reason for Leaving College Humor
4:05 Giant Media's Success and Acquisition chapter 1
4:05 Giant Media's Business Model and Success
4:38 Glass Box Founding and Story chapter
4:38 Ultimate Goal and True Crime Example chapter 1
4:38 Glass Box Founding Story and Goals
6:44 Ad Ops and Record Label Analogy chapter
8:17 Starting a Podcast Journey chapter
10:20 Intellectual Property and Story Ownership chapter 3
10:20 Passing on Intellectual Property Rights
10:51 Negotiating Deals and Options
11:23 True Crime Podcasts and Intellectual Property
11:54 Business Model and Revenue Streams chapter 2
11:54 Valuing Intellectual Property and Revenue Streams
12:26 Exploring New Revenue Opportunities
13:29 Monetization and Marketing Strategies chapter 4
13:29 Audio Downloads and Monetization
14:01 YouTube Video Views and Marketing Tactic Comparison
14:31 Learning from Sponsorship Experiences
15:03 Balancing Advertisers and Performance-Oriented Brands
16:06 Balancing Audio and Video Focus chapter 1
16:06 Representing Podcasts, True Crime and Comedy
16:37 Business Advantages and Target Audience chapter 4
16:37 Selling to Beauty and CPG Brands
17:09 Cross-Selling Podcasts and Advertisers
17:41 Targeting Specific True Crime Topics
18:44 Implications of Audience Composition and Advertisers
19:46 Discussion on True Crime and Business chapter 3
19:46 Comparison of Shows and Market Analysis
20:17 Personal Experience with True Crime Media
21:18 Business Lessons and Monetization Strategies
22:55 Introduction to True Crime Shows and Teams chapter 6
22:55 Collaboration with True Crime Teams and Shows
23:27 Unique Approach to True Crime Storytelling
23:57 Spin-off Shows and Paranormal Elements
25:00 Personal Connection to True Crime and Interviews
25:30 Aversion to Violence and Interest in Characters
26:03 Booking Agent and Interaction with Criminals
26:34 Interviewing True Crime Podcasters chapter 3
26:34 Discussing True Crime Podcasts and Investigations
27:37 Personal Experience Investigating Crimes while Incarcerated
28:41 Unique Storytelling and Corruption in True Crime Cases
30:19 Meeting an Unconventional Individual chapter 2
30:19 Meeting a Prisoner with Unusual Background
30:52 The Rap Lawyer's Ventures and Connections
31:24 The Story of a Rap Lawyer and His Ventures chapter 2
31:24 Stolen Funds, Private Militia, and Political Ambitions
32:29 The Story's Reception and Potential Adaptations
34:05 Struggling to monetize unique stories chapter 3
34:05 Feeling underwhelmed by YouTube views and book sales
34:36 Challenges of pursuing documentary production without resources
35:38 Desire to create a full-length documentary or series
36:40 Frank Amadeo's Personality and Behavior chapter 1
36:40 Discussion of documentaries and actors playing real people
41:17 Discussion on a True Crime Story chapter 4
41:17 Story about a Former Executive's Behavior
41:49 Executive's Meeting in Darth Vader Helmet
42:21 Discussion on the Story's Bizarre Nature
42:51 Reflections on True Crime Genre and Creative Possibilities
44:26 Discussion on Storytelling and Authenticity chapter 3
44:26 Challenges in Storytelling and the Need for Authenticity
45:27 Workarounds and Investment in Audio Content
45:58 Importance of Authenticity and Raw Storytelling
47:33 Frank's Legal Representation chapter 4
47:33 Frank's Initial Success in Reducing Sentence
48:04 Frank's Unconventional Approach and Personality
48:36 Frank's Habeas Motions and Success Rate
49:06 Frank's Personality and Unpredictability
51:11 Discussion about a Book and Podcasting chapter 3
51:11 Sharing an Amazing Story about a Book
51:43 Advice on Creating a Multi-Part Series
52:47 Bartering and Trading Podcast Placements
54:20 Growth Strategies for Podcasts chapter 6
54:20 Collaborative Growth and Measuring Success
54:51 True Crime as a Genre and Its Popularity
55:21 Business Opportunities in True Crime
55:52 Case Study: Going West Podcast's Success
56:22 Personal Connection to True Crime and Advocacy
56:53 Challenges and Opportunities in True Crime Podcasting
57:24 Ethics and Respect in Show Business chapter 3
57:24 The Dangers of Scams and Ponzi Schemes
57:55 Smart People Falling for Scams
59:58 The Psychology of Victimhood and Stockholm Syndrome

Transcript

Loading transcript...