About this episodeMenace discusses his evolution from a San Diego rapper to a mentor figure for a new generation of artists, emp…AI summary
Menace discusses his evolution from a San Diego rapper to a mentor figure for a new generation of artists, emphasizing the importance of genuine relationships over transactional networking. He shares insights on financial success metrics in music, the psychological toll of suppressing emotions, and the necessity of cutting ties with toxic family members to assume leadership roles.
Key takeaways 5
Success Metric: Menace defines success not by crowd size but by profitability, stating 'you can't be losing if you're making money off it period' and that selling out small venues for profit is a win.
Networking Philosophy: Authentic connections are built through trusted introductions ('my people') rather than cold outreach, ensuring loyalty and reducing the risk of sabotage in the industry.
Mental Health: Bottling up emotions as men leads to destructive behavior; Menace argues that 'pressure build pipes' and men need outlets to discuss problems to avoid becoming volatile.
Family Dynamics: Cutting off toxic family members, particularly male figures who failed to step up, forced Menace to mature early and assume responsibility for younger relatives.
Artist Development: Menace is actively building a collective (Player Mob) by supporting younger artists like Little Woody and Peso, aiming to elevate the San Diego scene through collaboration rather than competition.
Notable quotes 4AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
“You can't be losing if you're making money off it period. You can sell out 100 if you make some money you winning.”
▶ 7:21Menace redefines success in the music industry, prioritizing financial viability over viral fame or massive crowd sizes.
“Hurt people hurt people homie... a man's not supposed to have any feelings... that's some [__] that's what's turning a lot of [__] crazy.”
▶ 24:50Menace explains the psychological impact of toxic masculinity and emotional suppression, linking it to violent behavior.
“If I didn't really know you I better meet you through somebody I got to meet... if I didn't know you on the up and coming I'm probably not even going to rock with you if you ain't tied in.”
▶ 16:02Menace explains his strict protocol for building professional relationships, relying on trusted intermediaries to vet new collaborators.
“I want to see even my worst enemy win... get some bread... because you know what I need when we go to war I need you to have some bread to go to war.”
▶ 19:15Menace shares his philosophy on competition, believing that rivals should also be successful so that conflicts remain professional rather than desperate.
Chapters & Sections (52)▼
0:00Conversation with Homie about Life and Rapchapter3
0:00Conversation with Homie about Life and Music
2:07Music Preferences and Influences
3:20Music Festival and Personal Music Background
5:45Touring Experiences and Success Metricschapter3
5:45Artist Reflects on Early Touring Experiences
7:16Making Money vs. Passion in Artistic Pursuits
8:27Artist Discusses Music and City Life
10:51Struggling with Traditional Employment and Entrepreneurshipchapter2
10:51Struggling with Traditional Employment and Entrepreneurship
13:01Discussion on Challenges of Street Life
15:31Importance of Genuine Relationships in Rap Industrychapter3
15:31Authenticity in Relationships and Friendships
17:03Protecting One's Circle from Toxic Individuals
18:31Encouraging Empathy and Financial Support
19:47Cutting Ties with Family Memberschapter2
19:47Cutting Ties with Family Members
21:57Overcoming Trauma and Emotional Struggles
24:56Artist Discusses Genuine Friendship and Collaborationchapter3
24:56Rapper Discusses Genuine Friendship and Partnership
26:47Celebrity Behavior and Fan Relationships
28:16Interview with Rapper about Brother in Jail
29:42Music Industry Politics and Artist Collaborationschapter3
29:42Music Industry Politics and Bias Discussion
31:25Bay Area Artists and Collaborations
33:07Discussion about Supporting Upcoming Artists
34:31Artist Collaboration and Musical Evolutionchapter2
34:31EDC and Music Influences on Young Artist
36:51Emotional Support for Young Homies
39:25Artist Prioritizes Family and Homies Over Famechapter3
39:25Artist Prioritizes Family and Homies Over Music Career
41:13Artist Discusses Tour and Business Strategy
42:29Music Promotion and Live Performance Discussion
43:43Balancing Fame and Personal Life as Rapperchapter3
43:43Fan Expectations and Artist Time Management
45:26Artist Balances Family and Personal Life with Rap
47:13Dealing with Online Trolls and Fake Friends
48:35Past Beef with Fellow Musician Resolvedchapter4
48:35Past Beef with Fellow Musician Resolved
50:30Argument with friend over past issue
51:54Rappers Resolve Beef with a Handshake
53:29Dispute Over Song Lyrics and Friendship
55:06Unresolved Conflict and Miscommunicationchapter3
55:06Unresolved Conflict and Misunderstanding
56:29Discussion about San Diego and Gentrification
58:00Financial Stress and Beach Accessibility
59:22Argumentative Conversation About Past Experienceschapter5
59:22Argumentative Conversation About Past Grief
1:00:46Conversation about EDC and personal relationships
1:02:08Artist Discusses Music and Personal Life
1:03:34Career Breaks and Future Rap Career Plans
1:05:37Hip Hop Artist Discusses Industry and Collaborations
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