About this episodeThis episode features two distinct segments: an interview with Jesus Kinon, the new Spanish play-by-play annou…AI summary
This episode features two distinct segments: an interview with Jesus Kinon, the new Spanish play-by-play announcer for the Arizona Cardinals, discussing his journey from local news to the NFL and his approach to engaging the Spanish-speaking fanbase; and a business profile on Ponies Micheladas, detailing the founders' transition from a pickup truck food truck to a multi-location brick-and-mortar restaurant empire in Arizona.
Key takeaways 5
Jesus Kinon emphasizes that radio broadcasting requires 'painting the picture' with words since there is no visual reference, a technique he learned from former announcer Haimarin Harin.
The Cardinals have a significant, often overlooked Spanish-speaking fanbase that Jesus Kinon connects with through tailgate interviews and culturally relevant commentary.
Ponies Micheladas started as a 'lemonade stand for grown-ups' inspired by the founder's daughter, evolving from a popup to a delivery service during the pandemic, and finally to brick-and-mortar locations.
The founders of Ponies Micheladas leveraged their shared immigrant background and entrepreneurial hustle (working graveyard shifts while running the business) to build trust and community support.
The new downtown Phoenix location features a 360-degree bar with eight TVs, allowing fans to watch multiple games simultaneously, catering specifically to sports fans.
Notable quotes 4AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
“It's a lemonade stand of grown-ups.”
▶ 19:31Jesus Kinon's partner describing the origin of the Micheladas business concept.
“I don't care for the TV side... paint the picture and make sure that you give this visual you're speaking in words and there's no reference there's no video reference.”
Jesus Kinon explaining the unique skill set required for radio play-by-play announcing.
“I'm bored. He's scared. The restaurant's doing Goodyear's doing good. I need stress.”
▶ 24:34One of the Ponies Micheladas founders explaining why they expanded from their first location to a larger downtown venue.
“My mix is it doesn't taste like clamato. It's more of a natural organic um you know mix that you know we make in house obviously and um it has no preservatives.”
▶ 20:13Ponies Micheladas founder distinguishing their product from competitors like Clamato.
Chapters & Sections (11)▼
0:03Arizona Cardinals Spanish Broadcast and Fan Culturechapter2
3:36Cardinals Spanish Broadcast and Fan Base
7:50Spanish Radio Broadcast and Fan Connection
11:00Cardinals Broadcast Preparation and Advicechapter1
13:28Broadcast Distribution and Career Advice
18:29Michés Origin Story and Business Expansionchapter5
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