Multi-Platinum Producer On New Book ‘The Story of Amadeus: And the Beat Goes On’ | SWAY’S UNIVERSE

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About this episode Multi-platinum producer Victoria Amadeus discusses his new book 'The Story of Amadeus and the Beat Goes On,' d… AI summary

Multi-platinum producer Victoria Amadeus discusses his new book 'The Story of Amadeus and the Beat Goes On,' detailing his journey from a self-taught percussionist in the Bronx to a hitmaker for artists like Justin Bieber and Trey Songz. He provides actionable advice on navigating the music industry, emphasizing the importance of passion, patience, and leveraging modern digital tools for sync licensing and brand placements.

Key takeaways 5
  • Self-taught success is viable: Amadeus never learned to read music conventionally but succeeded by mastering rhythm and groove through ear training, proving that passion can overcome traditional educational gaps.
  • Sync licensing strategy: TV networks and brands (like ESPN, Burger King, Sprite) have specific sonic requirements; producers must research music directors and sync agencies, then proactively reach out via DMs and emails with pre-made beats that fit those specific vibes.
  • Modern accessibility vs. old hustle: Unlike the past where producers had to physically stand outside studios with beat tapes, today's artists have immediate access to tools and distribution platforms, removing excuses for lack of effort.
  • Personal branding in publishing: Amadeus bypassed Amazon for his book launch to maintain direct customer relationships, personally signing and shipping books to create a 'hustle' experience similar to Cash Money Records' era.
  • Spiritual alignment of name: The name 'Amadeus' means 'he loves God,' which resonated with him as he matured spiritually, aligning his professional identity with his personal values.
Notable quotes 4 AI-generated: wording and quote attribution may be wrong. Use the play link to verify.
  • “There's no rules on how to become successful in music when you love it when you're passionate about it you eat sleep drink live it you know then you can do what it would do without fully being taught the right way.”
    ▶ 9:22 Amadeus explaining how his lack of formal music theory education did not hinder his success as a producer.
  • “Patience is key and when you love something you know it you keep that patience it's the love and the passion that you have or whatever it is that you do that keeps you going.”
    ▶ 11:40 Advice given to aspiring artists Jabari regarding the long-term nature of building a music career.
  • “I want to be the hip hop r b pop gospel amadeus of modern time.”
    ▶ 7:11 Explaining the inspiration behind his stage name, referencing the Mozart biopic character he admired in childhood.
  • “You got two of the biggest you know r b and pop artists in the game on that record together so that's you know that's a that's another record.”
    ▶ 16:33 Reflecting on his placement on Justin Bieber's 'Christmas Eve,' which also featured Chris Brown.

Chapters & Sections (23)

0:00 Victoria Amadeus Discusses New Book Release chapter 3
0:00 Trey Songz Discusses New Book Amadeus
2:00 Man Reflects on Pandemic and New Book
3:50 Music Business and Licensing Discussion
6:00 Artist's Inspiration for Stage Name Amadeus chapter 2
6:00 Inspiration Behind Artist's Stage Name
7:32 Trey Songz's Drummer Shares Unconventional Music Journey
9:58 Motivational Advice from a Mentor chapter 2
9:58 Motivational Advice from a Mentor
11:28 Importance of Patience in Creative Pursuits
13:53 Music Production Career and Notable Placements chapter 3
13:53 Marshawn Foxy's Brother and First Music Placement
15:38 Justin Bieber's Christmas Song Collaboration
16:55 The Influence of Hip-Hop on a Musician
18:57 Learning Percussion Instrument in School Program chapter 2
18:57 Learning Percussion in School Music Program
20:49 Dynamite Willie Shares Music Update and Gratitude
23:24 Celebrity Interview on Radio Show chapter 5
23:24 Celebrity Interview on Radio Show
25:21 Stephen Curry and Music for Brands
27:02 Working with TV Networks and Music Directors
28:29 Breaking into Sync Licensing Industry
30:55 Book Signing Event for Kids

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